Perfect choice for any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

• Gently cleanses with rich lather
• Free of SLS/SLES Sulfates*
• Added softness and smoothness
• Keeps blondes bright

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate