You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Rich lather gently cleanses hair
• Nourish and protect fragile blonde hair