A strong hold, water-soluble pomade, with no shine, which allows a reworkable style throughout the day. The Reuzel Concrete Hold Matte Pomade performs like a wax, allowing a reworkable style throughout the day. Providing a strong hold without weighing the hair down. If the Reuzel Clay Matte Pomade and Extreme Hold Matte Pomade had a baby – this would be it!

• Adds definition and thickness, with no shine
• Ideal for finer textured hair
• Non-sticky/flake free formula
• Water based formula washes out easily and won’t leave build-up behind
• Subtle vanilla cola fragrance
• Vegan formula

Directions.

Remove one to two knuckles full from the can and emulsify in the palms. Apply to towel dried or dry hair, starting in the crown and working toward the front. Work scalp to ends and liberally coat the hair. Use more product over any dry spots if necessary, and finish by combing or pushing the hair into desired shape.